Press Kit

Brand guidelines, downloadable assets and media contact for journalists, bloggers and partners.

Brand Overview

MEGA Caps is a premium British caps brand designed for people who prefer to stand out. We create bold, high-quality caps that celebrate English pride and patriotism. Launched in 2026, MEGA is building a community of customers who value craftsmanship, confidence, and unapologetic British identity.

Tagline: "Make England Great Again. Premium Quality Caps."

Founded: 2026 • Based: England, UK • E-commerce: megacaps.co.uk

Brand Guidelines

Colour Palette

ColourHexRole
England Red#C8102EPrimary colour: bold, commanding
Deep Navy#0A1628Secondary colour: authoritative
Gold Accent#C9A227Premium detail
Parchment#F4EFE6Background and packaging
White#FFFFFFClean, professional

Typography

  • Display font: Archivo Black, used for headlines and the wordmark
  • Body font: Inter (400, 600, 700), modern and highly readable
  • Recommended fallbacks: Arial Black for display; -apple-system, Segoe UI, Helvetica, Arial for body

Tone & Voice

  • Confident: command attention without apology
  • Patriotic: celebrate English pride authentically, not aggressively
  • Premium: emphasise quality, craftsmanship, and value
  • Witty: subtle humour, clever wordplay
  • Direct: strong energy, action-oriented copy

Logo & Assets

The primary lockup pairs the MEGA crest with the wordmark in Archivo Black. Use the boxed logo on solid backgrounds and the crest icon alone at small sizes.

Usage Rules

  • Never distort, stretch, or recolour the logo
  • Maintain clear space equal to the height of the letter "M"
  • Use the supplied light and dark variants rather than inverting colours yourself
  • Minimum size: 60px wide for web use

Downloadable Assets (SVG)

High-resolution product photography is available on request via hello@megacaps.co.uk.

Founder

Greg Rothwell, Founder & Creative Director

Greg is a British entrepreneur and designer with a passion for quality products and unapologetic patriotism. Based in Rossendale, north of Manchester, he founded MEGA Caps in early 2026 to create premium caps for people who value boldness and craftsmanship. Greg combines design expertise with a deep understanding of his community, creating products that resonate with English pride.

"Every cap is designed with one goal: to look sharp, feel comfortable, and start conversations."
Greg Rothwell, Founder

MEGA Caps operates as a lean, focused team. For questions about design, production, or operations, contact hello@megacaps.co.uk.

Current Product Lineup

ProductDescriptionPrice
MEGA Classic RedPremium cotton twill in patriotic crimson with bold white embroidery£24.99
MEGA Classic NavyRich navy cotton with gold metallic embroidery for understated power£24.99
MEGA White & RedClean white canvas with St George's Cross-inspired design£26.99
MEGA Black & GoldPremium edition with soft-touch finish and gold crown detailing. Limited run£29.99

Upcoming Releases

  • MEGA Camo Edition (£27.99): tactical design with camo pattern, coming soon
  • MEGA Union Jack (£28.99): bold flag design, coming soon
  • Limited editions and seasonal drops: announced via newsletter and social media

Media Enquiries

For press enquiries, interviews, product reviews, or collaboration opportunities:

Contact: Greg Rothwell, Founder
Email: hello@megacaps.co.uk
Response time: within 48 hours

What we cover: product features, brand story, retail partnerships, event sponsorships, influencer collaborations, and media appearances. As a newly launched brand we are building our track record, and award submissions and features from industry publications are welcome.